GRÅBRODERN Privacy Policy - We sell Clothes, not your information!

 

1. Introduction

Gråbrodern recognizes the importance of protecting the privacy of your personal data. We have instituted strict policies and security measures to protect the information you provide us.
The purpose of this privacy policy is for you, as a customer to learn how Gråbrodern handles your personal data and for you to be able to feel secure that the processing is being carried out in accordance with the General Data Protection Regulation and other applicable data protection law.

2. Who is responsible for the processing of your personal data?

The Swedish company Söderlund Denim AB, reg. No. 559226-1373 (“Gråbrodern” “We” “Us”), is the controller of your personal data. You may contact us at any time: info@grabrodern.com

3. Categories of data processed, purpose and legal basis for processing

3.1 General
Below is a summary of the categories of data that we process, the purposes of processing the data and on what legal basis we are processing your data.

3.2 Retail Customers
When you make a purchase in our physical store we may process your name, e-mail, phone number, and purchase history to provide customer service, process returns and give customer advice on any products you have bought and send electronic receipts to you. The legal basis for the processing is a balance of interests where our legitimate interest is to be able to provide customer service and facilitate the administration of returns, exchanges or eventual complaint.
Your contact details may also be processed for direct marketing purposes, namely to keep you informed via e-mail or other messenger services of our products, special events or promotions. The legal basis for the processing is a balance of interests where our legitimate interest is to market our products to existing customers.

3.3 Etail Customers
When you purchase a product online your name, e-mail, phone number, shipping address and billing address (including street name, zip code, city and country) are used to process your order. The data is also processed so that Gråbrodern can process any returns, exchanges, and complaints as well as communicating with you regarding any questions or comments you may have regarding the product(s). The phone number is collected so that we can send a text message to you when the product(s) have arrived at your pick-up place. The legal basis for the processing is that it is necessary in order for Gråbrodern to fulfil its contractual obligations towards you.
You purchase history is also stored so that Gråbrodern can process any returns, exchanges, and complaints as well as communicating with you regarding any questions or comments you may have regarding the product(s). the legal basis for the processing is a balancing of interests where Gråbroderns legitimate interest is to facilitate the administration of returns, exchanges or eventual complaint.

Information regarding returns are also stored for accounting purposes. This storing is based on Gråbroderns legal obligations.
Your contact details may also be processed for direct marketing purposes, namely to keep you informed via e-mail or other messenger services of products, special events or promotions. The legal basis for the processing is a balance of interests where our legitimate interest is to market our products to existing customers.
Payments made for purchases on Gråbroderns website are processed by a third-party payment service and such third party is the controller of the credit card information and other information relating to the payment. Gråbrodern does not collect or store any payment information.

3.4 Anonymized data
It can be noted that we may also use anonymized data for statistical purposes.

 

 

4. Does Gråbrodern share your information with others?

Gråbrodern does not sell or rent our customers’ personal data to any other entity.

5. Transfers outside of the EU/EES

Gråbrodern may also share your data with selected suppliers who perform functions on our behalf such as fulfilling orders and delivery of orders, processing payments, carrying out promotional services or data management, to maintain our website, to distribute e-mails, to send out our newsletter, to provide client communications and to manage our customer database. As necessary, the personal data you provide to us may be processed by these third parties, solely on Gråbroderns behalf and in accordance with Gråbroderns instructions as the data processor. We do not authorize any of our suppliers to make any other use of your personal data.
Gråbrodern may also disclose your personal data to a public authority where Gråbrodern is obligated to do so by law. In the event all or part of Gråbroderns operations are sold, Gråbrodern may transfer your personal data to a potential purchaser of the business.

6. How long do we keep your data?

6.1 General
Notwithstanding anything to the contrary herein, Gråbrodern reserves the right to keep and process your personal data in accordance with this policy to the extent necessary to perform our contractual obligations to you, and to the extent we are required to process your data by law or in order to defend ourselves in a dispute, to prevent fraud or abuse, or to enforce our Terms and Conditions.

6.2 Retail and Etail Customers
Your e-mail may be saved for up to 12 months from the last purchase for direct marketing purposes, subject to your ongoing right to opt-out. Thereafter it shall be deleted.
Purchase history (i.e. name, contact information and purchase data) will be stored during the return and exchange period for the purpose of administrating returns and exchanges.
In the event of a complaint Gråbrodern may save your data to the extent necessary to handle the complaint. Gråbrodern may also save the complaint information as such for the remaining period under which the customer is entitled to make a complaint in order to prevent a customer from filing two complaints and being compensated twice for the same defect.
The information regarding return for accounting purposes shall be stored as long as legally required by applicable law.

6.3 Newsletter subscribers
The information can be saved as long as you do not unsubscribe from the newsletter but no longer than three years from the subscription date, unless you confirm that you want to keep receiving the newsletter.

7. Your data subject rights

In this section 7, we have summarized your data subject rights to request access, portability, rectification, erasure of your personal data, to restrict the processing of your personal data, to object to processing, and your right to lodge a complaint with the supervisory authority.
Please note however that if you want to lodge a complaint with the supervisory authority, you need to contact the authority directly.


Right of access:

You have the right to obtain confirmation of whether personal data concerning yourself is being processed and, where that is the case, access to the personal data and information regarding, inter alia, the purpose of processing, the categories of personal data concerned, the categories of recipients to whom your data have been or will be disclosed, and the envisaged period of time for which personal data will be stored (or the criteria for determining this).


Right of rectification:

You have the right to request rectification of inaccurate personal data concerning yourself, and to complete incomplete data.


Right of erasure:

Under certain circumstances you are entitled to request that we erase your personal data or restrict our processing of your data, namely in the following events.

  • When it is no longer necessary for us to process your data taking into consideration the purposes for which it was collected.

  • When our processing is based on your consent and you have withdrawn your consent, and there is no other legal basis for the processing of your data.

  • When our processing of your data is based on a legitimate interest legal basis and you object to such processing, and there is no overriding legitimate ground for our processing.

  • When you have objected to our processing of your data for direct marketing purposes.

  • When your personal data has been unlawfully processed.

  • When the personal data must be erased for compliance with a legal obligation that applies to us.

  • When the personal data collected concerns a child (under 13 years of age) in relation to the offer of information society services.

Right to objection – direct marketing and profiling
You have the right to object at any time to our processing of your personal data for direct marketing purposes, which includes profiling to the extent that it is related to such direct marketing. If you object to our processing of your personal data for direct marketing purposes, including profiling, we will cease such processing of your data.
Data portability

If our processing is based on your consent or if the processing is necessary for our performance of a contract with you, you have the right to request that the data which you have provided to us shall be provided to you in a structured, commonly used and machine-readable format and you also have the right to transmit such data to another controller.

Right to lodge a complaint with supervisory authority
Please note that if you consider the processing of your data to be in violation of applicable data protection laws, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence or the place of the alleged infringement (see https://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm).

8 Children’s privacy and legal purchase age

Gråbrodern does not wish to collect personal information from anyone under the age of sixteen (16). If you are under eighteen (18), we require that you inform and get your parents’ or guardians’ consent before purchasing anything or provide any personal data to us at www.grabrodern.com

9. Cookies

We use cookies on our website. Please see our separate policy for cookies below

10. Modification

Gråbrodern reserves the right to occasionally make changes to our privacy policy or practices. We will post the updated policy on our website, and thus we encourage you to review this page from time to time.

Last modification date: August 1, 2021.

GRÅBRODERN Cookie Policy

1. Introduction

We Söderlund Denim AB (“Gråbrodern”, “we”, “us”) use cookies on our website www.grabrodern.com (the “Website”).

Together with cookies we also use other techniques such as pixels from Facebook, Google and Naver which are implemented through Google Tag Manager (a tool facilitating website marketing and analytics.). Such pixels enable third parties, such as Facebook, to place cookies at the Website and collect information about how visitors use the Website in order for us to optimize our marketing. 

Our use of Cookies and other techniques collects personal data, for more information please see our Privacy policy. 

 

2. What are cookies?

Cookies are small text files that are stored on your device (computer, mobile phone etc.) with information when you visit the Website. There are temporary cookies and persistent cookies. Temporary cookies (also called session cookies) are saved on your device until you close the web browser. Persistent cookies are stored with an end date and when this date has passed the cookie is deleted.Cookies can be “first party” or “third party”. First party cookies are placed on the Website by Gråbrodern whereas third party cookies are placed on the Website by someone other than Gråbrodern.

 

3. What cookies are used on the Website?

3.1 Necessary cookies
Necessary cookies are required for the basic operation of our website, e.g. by enabling basic features such as page navigation and access to secure parts of the site.

 

3.2 Preference cookies

These cookies allow a website to remember information that changes the website's behavior or appearance and to remember your settings, e.g. preferred language or region you are in.

 

 

3.3 Analytical cookies
These cookies allow us to recognize and count the number of visitors and to see how visitors move on our website when they use it. This helps us understand how visitors use our site and limited identifiable information may be collected.

 

3.4 Marketing cookies

These cookies register your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant based on your interests. Identifiable or unique information may be collected. We may also share this information with third parties for the same purpose.

4.Google Analytics

These cookies are used to collect information about how visitors use our website. The data is collected anonymously and reports are compiled including number of visitors, time on page, and what pages were visited. For more information on the Google privacy law please click the following link https://policies.google.com/privacy A user-ID will be assigned to logged in users, which allows for anonymized website tracking across multiple devices (table, desktop, mobile, etc.). No personally identifiable data is collected or connected to the user-ID and you can opt out by using the following tool https://tools.google.com/dlpage/gaoptout.

5. Facebook

This Cookie is placed by Facebook. It enables us to measure, optimize and build audiences for advertising campaigns served on Facebook. It enables us to see how our users move between devices when accessing web site and Facebook, to ensure that our Facebook advertising is seen by our users most likely to be interested in such advertising by analyzing which content a user has viewed and interacted with on the web site. Note that this will require an active consent, which is completed by pressing the “Ok” button on the cookie policy pop-up.
For more information please visit the link below. https://www.facebook.com/policies/cookies

6. Disabling cookies

If you do not want to allow storing of cookies on your device this can normally be disabled party or fully in your browser settings function. In some web browsers you can for example block all cookies, allow only first party cookies, or delete cookies. You can also delete previously stored cookies in your web browser.

Be aware that disabling cookies will affect the functionality of this website. Disabling cookies will result in also disabling certain functionality and features of this site. Therefore, it is recommended that you do not disable cookies.

 

7. More Info

You can find our more about cookies, including how you can see which cookies have been placed and how you handle and delete them, by going to www.aboutcookies.org  or to the Swedish Post and Telecom Agency Website www.pts.se    Please note that these are links to third party sites.

 

Last modification date: August 1, 2021