GRÅBRODERN is a Swedish clothing brand rooted firmly on the limestone rock they come from – the island of Gotland in the Baltic Sea.

 

With roots deep in global premium denim and a focus on interpreting vintage clothing in a relevant and modern way, the main inspiration comes from local Gotlandic vintage workwear from the days of old – a century ago.

 

The base of the collection is premium Japanese selvage denim, fully made in Japan – combining heritage craftsmanship with modern precision and the immaculate sewing of Okayama.

 

 

At the heart of GRÅBRODERN there is a passion for denim, quality and history.

 

The name GRÅBRODERN refers to a neighborhood in the medieval town of Visby.

 

The Brand symbolizes the unity of contrasts – light and shadow, black and white, day and night, old and new...

 

Created and Designed by Johan Söderlund.